The Brief
Our client found themselves being stifled and held back by their old branding. In an incredibly competitive and fluctuating market, a trailblazing and industry-leading company must be able to accurately portray their quality of work and maintain a modern visual identity to combat the challenge of being left behind. The client requested an update of their branding to give the client a new lease of life, delivered through a design overhaul in order build brand synergy, while also requesting an updated website to better highlight their services and why potential consumers should work with the client.

The Outcome
Rebuilding the brand from the ground up, we worked to refresh and revitalise the clients branding. We sought to raise the bar in terms of branding and focus on a user-centric approach in terms of web development, navigation, and usability. Moving away from the established colours and style that the client had relied on for several years, we focused on retooling how consumers traverse and engage with the client through powerful contrasting visuals, interactive and reactive design on their website, and brand consistency across all of their digital and print collateral.